diff --git a/NzbDrone.Core.Test/ProviderTests/AnalyticsProviderTests/AnalyticsProviderFixture.cs b/NzbDrone.Core.Test/ProviderTests/AnalyticsProviderTests/AnalyticsProviderFixture.cs
index 58b577a62..0bdffe46e 100644
--- a/NzbDrone.Core.Test/ProviderTests/AnalyticsProviderTests/AnalyticsProviderFixture.cs
+++ b/NzbDrone.Core.Test/ProviderTests/AnalyticsProviderTests/AnalyticsProviderFixture.cs
@@ -4,6 +4,7 @@ using Moq;
 using NUnit.Framework;
 using NzbDrone.Common;
 using NzbDrone.Core.Providers;
+using NzbDrone.Core.Providers.Core;
 using NzbDrone.Core.Test.Framework;
 
 namespace NzbDrone.Core.Test.ProviderTests.AnalyticsProviderTests
@@ -11,6 +12,13 @@ namespace NzbDrone.Core.Test.ProviderTests.AnalyticsProviderTests
     // ReSharper disable InconsistentNaming
     public class AnalyticsProviderFixture : CoreTest
     {
+
+        [SetUp]
+        public void Setup()
+        {
+            Mocker.GetMock<ConfigProvider>().SetupGet(c => c.UpdateUrl).Returns(UpdateProvider.DEFAULT_UPDATE_URL);
+        }
+
         [Test]
         public void checkpoint_should_stop_existing_start_then_start_again()
         {
@@ -59,6 +67,49 @@ namespace NzbDrone.Core.Test.ProviderTests.AnalyticsProviderTests
             Mocker.GetMock<IDeskMetricsClient>().Verify(c => c.RegisterInstall(), Times.Never());
         }
 
+
+        [Test]
+        public void shouldnt_register_anything_if_not_on_master_branch()
+        {
+            EnviromentProvider.IsNewInstall = false;
+
+            Mocker.GetMock<ConfigProvider>().SetupGet(c => c.UpdateUrl).Returns("http://update.nzbdrone.com/master_auto/");
+
+            Mocker.GetMock<IDeskMetricsClient>(MockBehavior.Strict);
+
+            Mocker.Resolve<AnalyticsProvider>().Checkpoint();
+        }
+
+        [Test]
+        public void new_install_shouldnt_register_anything_if_not_on_master_branch()
+        {
+            EnviromentProvider.IsNewInstall = true;
+
+            Mocker.GetMock<ConfigProvider>().SetupGet(c => c.UpdateUrl).Returns("http://update.nzbdrone.com/master_auto/");
+
+            Mocker.GetMock<IDeskMetricsClient>(MockBehavior.Strict);
+
+            Mocker.Resolve<AnalyticsProvider>().Checkpoint();
+        }
+
+
+        [TestCase("http://update.nzbdrone.com/master/")]
+        [TestCase("http://update.nzbdrone.com/master//")]
+        [TestCase("http://update.nzbdrone.com/master")]
+        [TestCase("http://update.nzbdrone.com/master ")]
+        [TestCase("http://update.nzbdrone.com/master/ ")]
+        [TestCase("http://UPDATE.nzbdrone.COM/master/ ")]
+        public void should_still_work_if_url_is_slightly_diffrent(string url)
+        {
+            Mocker.GetMock<ConfigProvider>().SetupGet(c => c.UpdateUrl).Returns(url);
+
+            var provider = Mocker.Resolve<AnalyticsProvider>();
+
+            provider.Checkpoint();
+
+            Mocker.GetMock<IDeskMetricsClient>().Verify(c => c.Start(), Times.Once());
+        }
+
         
     }
 }
diff --git a/NzbDrone.Core/Providers/AnalyticsProvider.cs b/NzbDrone.Core/Providers/AnalyticsProvider.cs
index ef484992d..effe88f41 100644
--- a/NzbDrone.Core/Providers/AnalyticsProvider.cs
+++ b/NzbDrone.Core/Providers/AnalyticsProvider.cs
@@ -4,6 +4,7 @@ using DeskMetrics;
 using NLog;
 using Ninject;
 using NzbDrone.Common;
+using NzbDrone.Core.Providers.Core;
 
 namespace NzbDrone.Core.Providers
 {
@@ -12,13 +13,15 @@ namespace NzbDrone.Core.Providers
         private static readonly Logger logger = LogManager.GetCurrentClassLogger();
 
         private readonly IDeskMetricsClient _deskMetricsClient;
+        private readonly ConfigProvider _configProvider;
         public const string DESKMETRICS_TEST_ID = "4ea8d347a14ad71442000002";
         public const string DESKMETRICS_PRODUCTION_ID = "4f20b01ea14ad729b2000000";
 
         [Inject]
-        public AnalyticsProvider(IDeskMetricsClient deskMetricsClient)
+        public AnalyticsProvider(IDeskMetricsClient deskMetricsClient, ConfigProvider configProvider)
         {
             _deskMetricsClient = deskMetricsClient;
+            _configProvider = configProvider;
         }
 
         public AnalyticsProvider()
@@ -30,6 +33,10 @@ namespace NzbDrone.Core.Providers
         {
             try
             {
+                //Don't report anything unless working from master branch.
+                if (!IsOnMasterBranch())
+                    return;
+
                 if (EnviromentProvider.IsNewInstall)
                 {
                     _deskMetricsClient.RegisterInstall();
@@ -50,5 +57,14 @@ namespace NzbDrone.Core.Providers
                 logger.WarnException("Error while sending analytics data.", e);
             }
         }
+
+
+        private bool IsOnMasterBranch()
+        {
+            var defaultUpdateUrl = UpdateProvider.DEFAULT_UPDATE_URL.Trim().Trim('/');
+            var currentUpdateUrl = _configProvider.UpdateUrl.Trim().Trim('/');
+
+            return String.Equals(defaultUpdateUrl, currentUpdateUrl, StringComparison.InvariantCultureIgnoreCase);
+        }
     }
 }
diff --git a/NzbDrone.Core/Providers/Core/ConfigProvider.cs b/NzbDrone.Core/Providers/Core/ConfigProvider.cs
index e54991446..95bd04216 100644
--- a/NzbDrone.Core/Providers/Core/ConfigProvider.cs
+++ b/NzbDrone.Core/Providers/Core/ConfigProvider.cs
@@ -258,7 +258,7 @@ namespace NzbDrone.Core.Providers.Core
 
         public virtual string UpdateUrl
         {
-            get { return GetValue("UpdateUrl", @"http://update.nzbdrone.com/master/"); }
+            get { return GetValue("UpdateUrl", UpdateProvider.DEFAULT_UPDATE_URL); }
             set { SetValue("UpdateUrl", value); }
         }
 
diff --git a/NzbDrone.Core/Providers/UpdateProvider.cs b/NzbDrone.Core/Providers/UpdateProvider.cs
index 2bb7c3a1c..70b425bdd 100644
--- a/NzbDrone.Core/Providers/UpdateProvider.cs
+++ b/NzbDrone.Core/Providers/UpdateProvider.cs
@@ -24,7 +24,7 @@ namespace NzbDrone.Core.Providers
         private static readonly Logger logger = LogManager.GetCurrentClassLogger();
 
         private static readonly Regex parseRegex = new Regex(@"(?:\>)(?<filename>NzbDrone.+?(?<version>\d+\.\d+\.\d+\.\d+).+?)(?:\<\/A\>)", RegexOptions.IgnoreCase);
-
+        public const string DEFAULT_UPDATE_URL = @"http://update.nzbdrone.com/master/";
 
 
         [Inject]