var link = '@Ajax.ImageActionLink("../../Content/Images/Gear.png", new { title = "Run Job", alt = "Job", @class = "gridAction" }, "RunJob", "System", new { typeName = "REPLACE" }, null, null)';
var link = '@Ajax.IconActionLink("icon-cog gridAction", "", "RunJob", "System", new { typeName = "REPLACE" }, null, new { title = "Run Job" })';
link = link.replace("REPLACE", row.aData["TypeName"]);