builder.Append("+ (Select count(1) * 10 from ItemValues where ItemId=Guid and CleanValue in (select CleanValue from ItemValues where ItemId=@SimilarItemId))");
builder.Append("+ (Select count(1) * 10 from ItemValues where ItemId=Guid and CleanValue in (select CleanValue from ItemValues where ItemId=@SimilarItemId))");
builder.Append("+ (Select count(1) * 10 from People where ItemId=Guid and Name in (select Name from People where ItemId=@SimilarItemId))");